How frequently are OKRs set?

OKRs, which stand for Objectives and Key Results, are typically set on a cadence that supports agility and adaptability within an organization. The most common practice is to establish them annually and quarterly. This frequency allows teams to align their efforts toward longer-term strategic goals while also enabling flexibility to adjust and pivot as needed based on changing circumstances or feedback received during the quarterly reviews.

Setting OKRs on an annual basis provides a big-picture view of the organization’s goals, while quarterly check-ins allow for regular assessment of progress and realignment of objectives. This rhythm fosters a culture of accountability and continuous improvement, ensuring that all team members remain focused on impactful outcomes and are able to address challenges as they arise throughout the year. Consequently, the right answer highlights the effective balance between setting an overarching strategy and maintaining the capacity for agile management.